— NAAW BY BEAUTIFUL SOUL
With NaaW,
women dare
differently.
Leadership · Femmes · Communauté · Impact
A transformative experience dedicated
to women who wish to develop a
aligned, conscious, and embodied leadership.
“Ce programme est venu dans ma vie à un moment crucial. Il m’a donné les outils, les repères, la confiance et l’élan pour prendre mon envol dans ma vie professionnelle et personnelle."
— OUR MANIFESTO
« We deeply believe in women's ability to manage transitions, to bring their knowledge, skills, and leadership to shape responsive, inclusive, and supportive societies. »
NaaW est la réponse la plus directe à une question que posent des milliers de femmes : par où est-ce que je commence ?
NaaW by Beautiful Soul est un programme structuré de coaching collectif et de mise en action, conçu pour accompagner les femmes qui souhaitent aller plus haut et plus loin.
Le programme repose sur une méthode testée, un accompagnement structuré et communauté bienveillante afin de créer un environnement propice à la progression et au leadership.
Depuis plus de 15 ans, Beautiful Soul forme et coache des leaders en Afrique.
— La méthode NaaW
Pedagogical Architecture
NaaW ne vous donne pas une simple liste d’outils. NaaW vous guide à travers un parcours structuré en 4 phases : de la clarification de votre vision à la construction d’un plan d’action concret pour votre prochaine étape professionnelle.
Un chemin progressif qui vous permet de passer de l’introspection à l’action et de construire un leadership qui vous ressemble vraiment.
1
Explorer
& align
Clarifying one's values, one's
forces and its vision for
build leadership
authentic.
2
Strengthen
one's leadership position
Assertive communication,
relationship management and of the
emotions, influence, and
alignment between life
personal, aspirations and
professional objectives.
3
Specialized pathways
A targeted program, chosen according to the professional goal of each participant: 1) Promotion/Leadership in Organizations Program; 2) Entrepreneurship Program; 3) Professional Transition Program.
professionnel de chaque participante :
1) Parcours Promotion / Leadership dans les organisations; 2) Parcours Entrepreneuriat ; 3) Parcours Transition Professionnelle
4
Integration, impact, celebration & projection
Consolidation of learning, sharing
experiences and
construction of a plan
sustainable impact action.
An approach that adapts to you — not the other way around.
Your journey, your pace
→ A common core that creates a strong cohesion among the participants
→ A personalized path based on your situation — promotion, entrepreneurship, or transition
→ Short digital modules, flexible, accessible from anywhere
Tools designed to anchor change
→ Practical work rooted in your daily reality
→ A structured peer learning — you learn as much from other women as from the program
→ Live masterclasses with experienced coaches
You leave with....
→ A Final Leadership Portfolio — your transformation, documented and actionable
→ Access to the Naaw platform to track your progress
→ A community of women who continue to move forward with you
Find your path.
Whether you are a woman ready to take risks, a committed organization, or a donor seeking impact—NaaW was designed for you.
Find your entry point.
I am an ambitious woman
I am ready to take a new step forward and develop visible and confident leadership.
I represent a committed company
I want to promote and consolidate the female leadership of my talents.
I am an impact catalyst
I want to contribute to SDG 5 and have a measurable impact on women's leadership.
For Ambitious Women
You are exactly where you belong here. No matter what stage of life or career you are in, Naaw has been designed for you. Find yourself in one of these profiles — and discover your path..
Vision & Structure
You are an entrepreneur, want to structure your vision, and establish your leadership.
Clarify your vision, structure your model, and assert your leadership stance.
- Clarify your vision and structure your model
- Assert your leadership position with confidence
- Build alliances and a network that support you
Promotion & Visibility
You are aiming for a promotion and want to assert your position.
Assert your position, clarify your ambition, and prepare for roles with responsibility.
- Negotiate, influence & access decision-making spaces
- Build your visibility without betraying who you are
- Assert your position and clarify your ambition
Repositioning & Trust
You are in transition and seeking to clarify your next step.
Find clarity, strengthen your personal branding, and reposition yourself with confidence.
- Find clarity on what you really want
- Reposition your personal branding with consistency
- Advance methodically in uncertainty
For Committed Companies
Naaw is not a one-day workshop. It is a comprehensive program, validated by research, already implemented with organizations like L'Oréal, Mercy Corps, and AZA Finance — over several years and across multiple countries..
NAAW can be deployed within your organization. Strengthen the leadership of your female talents.
Develop
the leadership of your female collaborators at every key stage of their journey, by strengthening their posture, strategic clarity, and capacity for influence.
Build
an inclusive and high-performing culture that fully values female potential and sustainably supports the engagement, retention, and progression of talent.
Reinforce
gender parity between men and women by structuring a strong pipeline of women leaders ready to take on higher-responsibility roles.
Women's Leadership Pipeline
Identify and develop your C-level potential talents with a structured program over 6 to 9 months.
Measurable DEI Impact
Dashboards, progress KPIs, impact reports — everything you need for your reporting.
Sisterhood at Work
Turnkey module to deconstruct stereotypes about relationships between women and strengthen solidarity.
Engagement & Retention
Reduce female turnover by providing a concrete, community-based, and measurable development pathway.
They trusted us
For Funders, Catalysts for Impact
NAAW is a proven impact vehicle, aligned with SDG 5 — particularly target 5.5 — with a robust monitoring and evaluation (M&E) framework that allows for the measurement of concrete and sustainable outcomes.
Designed as a flexible and transferable model, the program adapts to various institutional, sectoral, and cultural contexts, within a pan-African and international dynamic aimed at fostering more inclusive and resilient transitions.
Financing Naaw means investing in more inclusive and resilient companies and a new generation of women leaders ready to sustainably transform their environment..
Financing of Specific Developments
Support a module or the development of a phase of the program.
Co-Funding
of Cohorts
Fund access to the program for a group of women.
Targeted
Grants
Provide grants to women with high potential or from vulnerable backgrounds..
A solid investment
→ Approach validated by research in personal and influence leadership
→ Individualized and cohesive model — multiple profiles addressed simultaneously
→ Mixed and digital tools — scalable for regional reach
→ Aligned with SDG 5.5 — documented contribution to women's empowerment
A rigorous MERL device
→ Impact measured up to 12 months after the program
→ Disaggregated data by profile — traceable and usable for your reporting
→ Women's Leadership Barometer — monitoring at the individual, organizational, and systemic levels
The adventure begins here
Marie Sow Sakho, Director
“This program came into my life at a crucial moment, providing me with more tools to tackle challenges in both my professional and private life. I find this training program rich, interesting, informative, and enjoyable." compris l'importance de prendre soin de soi par des moments de recul, des rituels de bien-être etc. wellness rituals, etc..""
etc. wellness rituals, etc..""
Christine Traoré, Consultant
“This experience has allowed me to meet inspiring and positive people. It has given me a vital boost of energy, which is essential for the success of the transition I am currently undergoing.” beprendre en parallèle de mes études. J'ai aussi compris l'importance de prendre soin de soi par des moments de recul, des rituels de bien-être et wellness rituals, etc.."c
Caamo Kane,
Founder
" This program has transformed me, it has allowed me to realize (...) that I love to undertake projects, I enjoy doing more than what is conventional; I have given myself permission to explore my desire to start a business alongside my studies. I have also understood the importance of taking care of oneself through moments of reflection, wellness rituals, etc.."
A proven track record
Naaw is a program of Beautiful Soul.
— A recognized excellence
NaaW by Beautiful Soul
NaaW is not supported by an organization without a history. It is the expression of an organization created in 2014 whose excellence is recognized at the highest levels of global coaching.
Awarded to Patricia Ndiob, Founder of Beautiful Soul — by one of the two largest coaching accreditation bodies in the world.
+5 000 women
NaaW has supported over 5,000 women in their professional development to date.
9 / 10
Average satisfaction rate of participants — across all programs and cohorts.